Ident - Sync
"Ident Sync" is the incorrect placement of the Netflix Ident audio in relation to the corresponding Netflix Ident animation.
Ident Sync impacts Netflix's Brand Identity and does not meet the expectations of correct implementations.
The Ident is not timed correctly to the expected implementation of the Ident.
How to Prevent:
Don't have the Ident on the timeline, where it has the potential for being manipulated. Drop in an un-altered ident only right before final export.
We are currently moving toward automating the Ident implementation process and allowing for the ingest of "Ident-free" deliveries. Effectively, removing the need for external partners to implement our Ident prior to delivering to Backlot.
Replace with original un-altered Ident, and re-export. Please refer to the following Help Center resource to assist with proper implementation: Master QC: Identifying and Implementing the Netflix "Ident"