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Error Code:

Ident Altered 


“Ident Altered” is any manipulation of or treatment added to the video essence of the Netflix Ident.


Ident altered impacts Netflix's Brand Identity, as it does not meet the expectations of correct implementation.

Severity Structure:




The Netflix Ident appears different than the supplied reference or expected implementation in any way. 

Ident does not match the active image of the rest of program.

How to Prevent:                          

Avoid including the Ident on the timeline during mixing/ editing, where there is the potential it will be inadvertently altered. Drop in un-altered ident right before export.

Netflix is working toward automating the Ident stitching post delivery within our internal pipeline to eliminate the need for fulfillment partners to include it as part of their delivery.


Replace with original, un-altered Ident, and re-export.

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