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Error Code:

Ident Altered 

Description:

Netflix Ident Altered is the manipulation of the video or audio essence of the Netflix Ident diverging from the intended implementation.

Impact:

Netflix Brand Identity is tied to the appearance of the Netflix Ident.

Severity Structure:

FYI

N/A

Issue

The Netflix Ident appears different than the reference logo and expected implementation in any matter, Ident doesn't match the active image of the program

How to Prevent:                          

"Ident Last"
Don't have the Ident on the timeline, where it has the potential for being manipulated. Drop in an un-altered ident only right before final export.

"Ident-Free Delivery"
We are currently moving toward automating the Ident implementation process and allowing for the ingest of "Ident-free" deliveries. Effectively, removing the need for external partners to implement our Ident prior to delivering to Backlot. 

Solution:

Implement the Netflix Ident without making any alterations to its appearance.

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