"Placeholder Text" refers to temporary text burned into or overlaid onto the final image. This can be used to refer to any non-final, non-creative text or watermarks, such as asset filenames, VFX shot numbers, or timecode burn-ins.
Placeholder text impacts the Technical and Content Quality of the asset. Customer experience will be negatively impacted as plot-pertinent information may be covered by unintended on screen elements. This may also indicate that non-final VFX or color is present in the final deliverable and would need to be replaced.
Burned in text overlay is present, which does not appear to be creatively intended subtitles or forced narratives. This may include a shot number or other identifier text, which is clearly not inherent to the creative intent of the scene.
How to Prevent:
Review all shots for placeholder overlays when inserting. Keep fully finished shots separate from those with temp placeholder overlays to avoid grabbing non-final versions of shots.
Fully finished shot without placeholder text must be inserted.