Serbian Timed Text Style Guide
This document covers the language specific requirements for Serbian. Please make sure to also review the General Requirements section and related guidelines for comprehensive instructions surrounding timed text deliveries to Netflix.
1. Serbian Script
- Serbian files will be delivered in both Latin and Cyrillic scripts. Please refer to the source request in Backlot to identify the correct script being ordered.
- Acronyms should be written without periods between letters: BBC, CIA, SAD, UK / Би-Би-Си, Си-Ај-Еј, САД, УК
3. Character Limitation
- 42 characters per line
4. Character Names
- Proper names should be transliterated (or left in the original for the Latin script). Do not translate unless approved translations are provided by Netflix.
- Nicknames should be transliterated (or left in the original for the Latin script). Only translate if the nickname conveys a specific meaning relevant to viewers.
- Use language-specific translations for historical/mythical characters.
- Transliterate uncommon or unfamiliar letters/characters which appear in names or proper nouns when working from a Roman alphabet language into Serbian if they may cause confusion or be hard to understand or pronounce. Note that diacritics should be kept in proper nouns and names. For example: If the Icelandic name Þór appears, please transliterate as Thór (following relevant KNP and guidance about handling character names). If a German street name such as Torstraße appears in the source, please transliterate as Torstrasse (following relevant KNP and guidance about handling character names).
- When including ellipses in subtitles, please use the single smart character (U+2026) as opposed to three dots/periods in a row.
- Do not use ellipses when a sentence is split between two continuous subtitles.
- Use ellipses to indicate a pause (2 seconds or more) or an abrupt interruption. In the case of a pause (2 seconds or more), if the sentence continues in the next subtitle, use ellipsis at the beginning of the second subtitle.
- Use ellipses without a space to indicate that a subtitle is starting mid-sentence.
- Only translate a speaker’s title once, the first time the speaker appears.
- When ongoing dialogue is interrupted by a speaker’s title, use ellipsis at the end of the sentence in the subtitle that precedes it and at the beginning of the sentence in the subtitle that follows it.
- Dialogue in TV/movie clips should only be subtitled if plot-pertinent and if the rights have been granted.
- News tickers/banners from archive clips do not require subtitles unless plot-pertinent.
- Avoid going back and forth between italicized and non-italicized subtitles when the speaker is on and off screen. If the speaker is on-camera for at least part of the scene, do not italicize. Leave italics for off-screen narrators.
7. Dual Speakers
- If two characters speak in one subtitle, use a hyphen without a space to denote the second speaker only, with a maximum of one character per line.
- Text in each line in a dual speaker subtitle must be a contained sentence and should not carry into the preceding or subsequent subtitle. Creating shorter sentences and timing appropriately helps to accommodate this.
-Имаш ли документе?
8. Font Information
- Font style: Arial as a generic placeholder for proportional SansSerif.
- Font size: relative to video resolution and ability to fit 42 characters across the screen.
- Font color: White.
9. On-screen Text
- Forced narrative titles for on-screen text should only be included if plot-pertinent.
- When on-screen text and dialogue overlap, precedence should be given to the most plot-pertinent message. Avoid over truncating or severely reducing reading speed in order to include both dialogue and on-screen text.
- The duration of the FN subtitle should as much as possible mimic the duration of the on-screen text, except for cases where reading speed and/or surrounding dialogue takes precedence.
- Forced narratives that are redundant (e.g. identical to onscreen text or covered in the dialogue) must be deleted.
- Forced narratives for on-screen text should be in ALL CAPS, except for long passages of on screen text (e.g. prologue or epilogue), which should use sentence case to improve readability.
- Never combine a forced narrative with dialogue in the same subtitle.
- When a forced narrative interrupts dialogue, use an ellipsis at the end of the sentence in the subtitle that precedes it and no ellipsis at the beginning of the sentence in the subtitle that follows it.
10. Foreign Dialogue
- Foreign dialogue should only be translated if the viewer was meant to understand it (i.e. if it was subtitled in the original version).
- Cyrillic Script: Familiar foreign words and expressions, such as bon appétit, rendezvous, doppelgänger, zeitgeist, persona non grata, should be transliterated. Unfamiliar foreign words and phrases should be either translated (if meant to be understood) or left in the original, depending on creative intent.
- Latin Script: Foreign words and expressions should be italicized.
- When using foreign words, always verify spelling, accents and punctuation, if applicable.
- Italicize the following:
- Dialogue that is heard through electronic media, such as a phone, television, or computer
- Only use italics when the speaker is not in the scene(s), not merely off screen or off camera
- Song lyrics (if rights have been granted)
- Foreign words for Latin script only.
- For albums, books, films, program and song titles do not use italics - quotation marks should be used instead.
- Do not use italics to indicate emphasis on specific words.
12. Line Treatment
- Maximum two lines.
- Text should usually be kept to one line, unless it exceeds the character limitation.
- Prefer a bottom-heavy pyramid shape for subtitles when multiple line break options present themselves, but avoid having just one or two words on the top line.
- Numbers from 1 to 10 should be written out један, два, три, etc.
- Numbers above ten should be written numerically: 11, 12, 13, etc.
- When a number begins a sentence, it should always be spelled out.
- Note that the above rules may be broken due to space limitations or reading speed concerns, as well as for consistency when listing multiple quantities, for example.
- Measurements should be converted to the metric system, unless the original unit of measurement is plot relevant.
- Time should be noted in the 24-hour format, except if otherwise plot-pertinent.
- Currency symbol comes after the amount.
Example: English: $23.99, Serbian: 23,99 $ (OR: 23,99 dolara)
- A comma is used as the decimal separator: 23,99.
- For numbers up to 9999 no comma or period should be used: 4000, 9000.
- Numbers with five or more digits should be written with a space (not with a comma) before the last three digits.
- Dates are written as follows: 20 February 2004 = 20.2.2004.
- The full stop is always placed after the year.
Example: English: Olympics 2004 Serbian: Olimpijada 2004.
- Use quotation marks at the start of the quotation and after the last line of the quotation, marking the beginning and end of the quotation (rather than the beginning and end of every subtitle within the quotation), e.g.
- Subtitle 1: “Is this a dagger I see before me?
- Subtitle 2: The handle towards my hand.
- Subtitle 3: Come, let me clutch thee.”
- Use top/bottom quotation marks („ “) without spaces for regular quotations.
- Use single quotation marks (’ ’) for quotes within quotes: „Чарли је рекао: ’Све је у реду.’“
- Punctuation should be included within the quotation marks if the quote is an independent clause and outside if it’s not.
- Use quotation marks when a character is seen to be reading aloud.
- If an on-screen character does “air quotes” when speaking, please apply quotation marks to the equivalent word in the target language in order to retain creative intent and to help ensure clarity about which word or part of the sentence the air quotes apply to.
15. Reading Speed
- Adult programs: 17 characters per second
- Children’s programs: 13 characters per second
- Do not translate words or phrases repeated more than once by the same speaker.
- If the repeated word or phrase is said twice in a row, time subtitle to the audio but translate only once.
- Only subtitle plot-pertinent songs if the rights have been granted.
- Opening and ending theme songs should only be subtitled if clearly plot-pertinent (e.g. for children’s content when the lyrics tell a story) or if instructed by Netflix. Normally, adult programs should not have the opening songs subtitled, except for SDH.
- Italicize lyrics.
- Use an uppercase letter at the beginning of each line.
- Use ellipsis when a song continues in the background, but is no longer subtitled to give precedence to dialogue.
- Punctuation: only question marks and exclamation marks should be used at the end of a line – no commas or periods. Commas can be used within the lyric line, if necessary.
- Follow this approach for poetry also.
- Main titles: do not subtitle the on-screen main title card.
- Episode titles: do not subtitle episode titles if they do not appear on screen/are not voiced-over. If on-screen (either as part of the principal photography or burned into video) or voiced-over, please reference the KNP tool for approved translations.
- Titles of published works, existing movies and TV shows: use official or well-known translations. If none are available:
- For Cyrillic Script: please transliterate.
- For Latin Script: please leave in the original language.
19. Special Instructions
- Dialogue must never be censored. Expletives should be rendered as faithfully as possible.
- Plot-pertinent dialogue always takes precedence over background dialogue.
- Always match the tone of the original content, while remaining relevant to the target audience (e.g. replicate tone, register, class, formality, etc. in the target language in an equivalent way).
- Deliberate misspellings and mispronunciations should not be reproduced in the translation unless plot-pertinent.
- When brand names or trademarks appear, you may either; use the same name if it is known in the territory you are translating for; adapt to the name that the brand or product is known by that the territory you are translating for; or use a generic name for that product or item. Avoid swapping out names of brands, companies or famous people for other names.
20. Subtitles for the Deaf and Hard of Hearing (SDH) Guidelines
- Include as much of the original content as possible.
- Do not simplify or water down the original dialogue.
- Where content has been dubbed into Serbian, please refer to the dubbing script or dubbed audio as the basis for the SDH file and ensure that the two match as much as reading speed and timings allow.
- Reading speed can be increased to:
- Adult programs: 20 characters per second
- Children’s programs: 17 characters per second
- Truncating the original dialogue should be limited to instances where reading speed and synchronicity to the audio are an issue.
- For TV/movie clips, all audible lines should be transcribed, if possible. If the audio interferes with dialogue, please give precedence to most plot-pertinent content.
- All same-language audible songs that do not interfere with dialogue should be titled, if the rights have been granted.
- Use song title identifiers when applicable - song titles should be in quotes:
["Forever Your Girl" playing]
- Song lyrics should be enclosed with a music note (♪) at the beginning and the end of each subtitle.
- Add a space between the music note and the preceding or subsequent text.
- When a dual speaker subtitle appears in a song, e.g. when there is a duet, each line of sung text should have a music note at the beginning and end to clearly indicate that both characters are singing.
- Use brackets [ ] to enclose speaker IDs or sound effects.
- Identifiers/sound effects should be all lowercase, except for proper nouns.
- Only use speaker IDs or sound effects when they cannot be visually identified.
- When a speaker ID is required for a character who has yet to be identified by name, use [man] or [woman], or [male voice] or [female voice], so as not to provide information that is not yet present in the narrative.
- Use a generic ID to indicate and describe ambient music (e.g. rock music playing over a stereo).
- Sound effects should be plot-pertinent.
- Sound effects that interrupt dialogue should be treated as follows:
Subtitle 1: However, lately, I've been…
Subtitle 2: …seeing a lot more of this.
- Never italicize speaker IDs or sound effects, even when the spoken information is italicized, such as in a voice-over:
[narrator] Once upon a time, there was…
- In instances of foreign dialogue being spoken:
- If foreign dialogue is translated, use [in language], for example [in Spanish]
- If foreign dialogue is not meant to be understood, use [speaking language], for example [speaking Spanish]
- Always research the language being spoken – [speaking foreign language] should never be used
- Revised section 4 Character names - 4th bullet point added regarding transliteration of unfamiliar characters in proper nouns/names
- Revised section 14 Quotation marks - 1st bullet reworded for clarity
- Revised section 12 Line Treatment - 3rd bullet point added
- Revised section 14 Quotes - 6th bullet point added
- Revised section 19 Special Instructions - 5th bullet point added
- Revised section 20 SDH Guidelines - 10th and 11th bullet point added
- Revised section 7 Dual Speakers - 2nd bullet point added
- Revised section 12 Line Treatment - 2nd bullet point added
- Revised section 14 Quotation marks - 5th bullet point added
- Revised section 17 Songs - 7th bullet point added
- Revised section 5 Continuity - 1st bullet point added clarifying type of ellipsis permitted
- Revised section 20 SDH Guidelines - 3rd bullet point reworded
- Revised section 19 Special Instructions - 3rd bullet point added
- Revised section 20 SDH Guidelines - 3rd bullet point added
- Revised section 9 On-screen Text - section header revised for clarity
- Revised section 4 Character Names - 1st and 2nd bullet points revised
- Revised section 6 Documentary - 3rd, 4th and 5th bullet points added
- Revised section 9 Forced Narratives - 2nd and 3rd bullet points added, 5th bullet point added
- Revised section 13 Numbers - 4th and 5th bullet point revised
- Revised section 14 Quotes - 2nd bullet point revised
- Revised section 16 Repetitions - 1st point revised for clarity
- Revised section 17 Songs - 2nd bullet point added
- Revised section 18 Titles - 1st and 2nd bullet points revised
- Revised section 20 SDH Guidelines - renamed and expanded for clarity