Thai Timed Text Style Guide
*This document covers the language specific requirements for Thai. Please make sure to also review the General Requirements Section for comprehensive guidelines surrounding timed text deliveries to Netflix.
1. Character Limitation
- 35 characters per line.
- Do not translate proper names (e.g. Peter, Suzanne), unless Netflix provides approved translations.
- If there are no official translations, please transliterate the English character names.
- Nicknames should only be translated if they convey a specific meaning.
- Do not use ellipses when a sentence is split between two continuous subtitles.
- Use an ellipses to indicate a pause or an abrupt interruption. In the case of a pause, if the sentence continues in the next subtitle, do not use an ellipsis at the beginning of the second subtitle.
Subtitle 1 ถ้าฉันรู้...
Subtitle 2 ฉันคงไม่โทรไปหาเธอหรอก
- Do not use ellipses to indicate mid-sentence pick-ups. e.g. when resuming subtitling plot-pertinent background speech, like news on TV, after giving precedence to dialogue:
- Only translate a speaker’s title once, the first time the speaker appears.
- When ongoing dialogue is interrupted by a speaker’s title, use ellipses at the end of the sentence in the subtitle that precedes it and at the beginning of the sentence in the subtitle that follows it.
- Dialogue in TV/movie clips should only be subtitled if plot-pertinent and if the rights have been granted.
- News tickers/banners from archive clips do not require subtitles unless plot-pertinent.
5. Dual Speakers
- Use a hyphen followed by a space to indicate two speakers in one subtitle, with a maximum of one speaker per line
6. Font information
- Font style: Arial as a generic placeholder for proportional SansSerif
- Font size: relative to video resolution and ability to fit 35 characters across the screen
- Font color: White
- Forced narrative titles for on-screen text should only be included if plot-pertinent.
- When on-screen text and dialogue overlap, precedence should be given to the most plot-pertinent message. Avoid over truncating or severely reducing reading speed in order to include both dialogue and on-screen text.
- The duration of the FN subtitle should as much as possible mimic the duration of the on-screen text, except for cases where reading speed and/or surrounding dialogue takes precedence.
- Forced narratives that are redundant (e.g. identical to onscreen text or covered in the dialogue) must be deleted.
- Forced narratives should be enclosed in parentheses (), except for foreign dialogue.
- If the narrative is split between two or more subtitles, use parenthesis at the beginning and end of each subtitle.
- Never combine Forced Narratives with dialogue subtitles.
- If at all possible, try to avoid interrupting a line of dialogue with a forced narrative.
- When a forced narrative interrupts dialogue, use an ellipsis at the end of the sentence that precedes it and at the beginning of the one that follows it.
8. Foreign Dialogue
- Foreign dialogue should only be translated if the viewer was meant to understand it (i.e. if it was subtitled in the original version).
- Foreign words or phrases should be translated when possible (i.e. hello, goodbye, thank you, merci) or transliterated when no accurate translation exists.
- Do not use italics.
10. Line Treatment
- Maximum two lines.
- From 1 to 10, numbers should be written out.
- Above 10, numbers should be written numerically: 11, 12, 13, etc.
- When a number begins a sentence, it should always be spelled out.
- Note that the above rules may be broken due to space limitations or reading speed concerns, as well as for consistency when listing multiple quantities, for example.
- Measurements should be converted to the metric system, unless the original unit of measurement is plot relevant.
- There are no periods - sentences should be separated with a single space.
- Never use question marks - exclamation marks can be used.
- Quotes should be used at the start and end of a line of applicable dialogue and not at the start of every subtitle.
- Use double quotation marks (“ ”) without spaces for regular quotations.
- Use single quotation marks (‘ ’) for quotes within quotes:
- Punctuation should be included within the quotation marks if the quote is an independent clause and outside if it’s not.
14. Reading Speed
- Adult programs: 17 characters per second
- Children’s programs: 13 characters per second
- Words or phrases that are repeated more than once should be translated with Thai repetition marks - ไปไกลๆ
- A space should be added after the Thai repetition mark, but not before:
- Only subtitle plot-pertinent songs if the rights have been granted.
- Opening and ending theme songs should only be subtitled if clearly plot-pertinent (e.g. for children’s content when the lyrics tell a story) or if instructed by Netflix. Normally, adult programs should not have the opening songs subtitled, except for SDH.
- Do not Italicize lyrics.
- Use ellipses when a song continues in the background but is no longer subtitled to give precedence to dialogue.
- Punctuation: punctuation should not be used in songs.
- Main titles: do not subtitle the on-screen main title card.
- Episode titles: do not subtitle episode titles if they do not appear on screen/are not voiced-over. If on-screen (either as part of the principal photography or burned into video) or voiced-over, please reference the KNP tool for approved translations.
- Titles of published works, existing movies and TV shows: use official or well-known translations. If none are available, transliterate the original title.
18. Special Instructions
- All plot-pertinent dialogue should be subtitled and takes precedence over background dialogue.
- Dialogue (including expletives) should be rendered as faithfully as possible, without using dialect or words that would otherwise introduce a level of obscenity not implied in the content.
- Always match the tone of the original content, while remaining relevant to the target audience (e.g. replicate tone, register, class, formality, etc. in the target language in an equivalent way).
- Deliberate misspellings and mispronunciations should not be reproduced in the translation unless plot-pertinent.
- Both formal and informal language styles are acceptable, depending on the content. Please make sure to always be mindful of creative intent and language usage of the source material.
- For transliterations:
- The transliterations present in the KNP tool for the respective show should take precedence over other transliteration rules.
- For actual places, cities, states and countries, follow the rules prescribed by the Thai Royal Institute. E.g. ลอสแองเจลิส รัฐแคลิฟอร์เนีย สหรัฐฯ.
- For character names, please use tone marks (ไม้เอก ไม้โท ไม้ตรี ไม้จัตวา และไม้ไต่คู้) when it will bring viewers to the closest pronunciation of the word i.e.:
- Andy should be แอนดี้ not แอนดี.
- Tony should be โทนี่ not โทนี.
- Axel should be แอ็กเซล not แอกเซล.
- The closest pronunciation helps enhance the viewing experience and is generally preferred, unless there are other spellings of this particular name more commonly used in Thai.
- The ending consonant should reflect the English sounds. Below are some examples:
- Mark should be มาร์ค, not มาร์ก.
- Pete should be พีท, not พีต.
- Chase should be เชส, not เชซ.
- Please note that consistency of transliterations should be maintained within a show.
- Include as much of the original content as possible.
- Do not simplify or water down the original dialogue.
- Where content has been dubbed into the same target language, please refer to the dubbing script as the basis for the SDH file and ensure that the two match as much as reading speed and timings allow.
- Reading speed can be increased to:
- Adult programs: 20 characters per second
- Children’s programs: 17 characters per second
- Truncating the original dialogue should be limited to instances where reading speed and synchronicity to the audio are an issue.
- For TV/movie clips, all audible lines should be transcribed, if possible. If the audio interferes with dialogue, please give precedence to most plot-pertinent content.
- All same-language audible songs that do not interfere with dialogue should be titled, if the rights have been granted.
- Use song title identifiers when applicable - song titles should be in quotes:
["Forever Your Girl" playing]
- Song lyrics should be enclosed with a music note (♪) at the beginning and the end of each subtitle.
- Use brackets [ ] to enclose speaker IDs or sound effects.
- Only use speaker IDs or sound effects when they cannot be visually identified.
- When a speaker ID is required for a character who has yet to be identified by name, use [man] or [woman], or [male voice] or [female voice], so as not to provide information that is not yet present in the narrative.
- Use a generic ID to indicate and describe ambient music (e.g. rock music playing over a stereo).
- Sound effects should be plot-pertinent.
- Sound effects that interrupt dialogue should be treated as follows:
Subtitle 1: However, lately, I've been...
Subtitle 2: ...seeing a lot more of this.
- In instances of foreign dialogue being spoken:
- If foreign dialogue is translated, use [in language], for example [in Spanish]
- If foreign dialogue is not meant to be understood, use [speaking language], for example [speaking Spanish]
- Always research the language being spoken – [speaking foreign language] should never be used
Revised section 7 On-screen Text – section header revised for clarity
Added section 4 Documentary
Revised section 7 Forced Narratives – 2nd, 3rd and 6th bullet points added
Revised section 8 Foreign Dialogue - 2nd bullet point removed
Revised section 11 Numbers - 4th bullet point revised, 5th bullet point added
Revised section 13 Quotes - rewritten for clarity
Revised section 16 Songs – 2nd bullet point added
Revised section 17 Titles – 2nd bullet point revised
Revised section 18 Special Instructions – 5th bullet point added
Revised section 19 SDH Guidelines - renamed and expanded for clarity
Revised section 3 Continuity - 3rd bullet point revised, example added
Revised section 13 Reading Speed – words per minute removed
Revised section 14 Repetitions– 2nd bullet point added
Revised section 16 Titles – 1st bullet point revised
Revised section 17 Special Instructions – 4th bullet point added
Revised section 18 SDH Guidelines - rewritten for clarity
Revised section 19 Reference - rewritten for clarity