Why does Netflix require 4K on Netflix Originals?
In 2014, Netflix made the decision to begin shooting and delivering all Originals in 4K. This decision was made for several reasons, the most of important of which is to future-proof our content.
4K is here, and adoption of 4K in the home in increasing. In just a few years, it will be harder to find an HD television than a 4K television. For this reason, we feel it only makes sense to shoot natively in the format that most of our customers will see for years to come.
The experience for customers viewing HD is still fantastic. Our encoding pipeline takes a 4K master and produces beautiful HD (and SD) streams for all those customers who are viewing on smaller or older displays.