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Welcome

Below partners will find delivery specifications required by Netflix; however, some of them may not apply to your production. Please refer to your Netflix Delivery Requirements List or your Netflix Representative to verify which assets apply to your delivery.

 

As a starting point for  Marketing and Promotional guidance, creative partners should visit the Netflix Partner College where they can find:

 

 

Table of Contents

 

 

Promotional Assets and Source Materials

Static Images and AV provided will be used within the Netflix service (including, without limitation, on all Netflix Ready Devices, through the website, User Interfaces, applications, blogs, social networking sites and our communications with members and potential members) and in marketing materials promoting the titles’ availability on Netflix. Netflix shall have the right, but not the obligation, to modify (e.g., edit size, placement, crop, or make other alterations to) and/or create any additional artwork discussed in this document.

In addition, all artwork layered photoshop document assets (hereinafter called “Fully Layered PSD”) shall be provided in a completely layered format that allows background images, foreground images, every cast member to be re-positioned or otherwise modified.

All art should be provided in localized format (i.e., as it is marketed in the Territory) including Title Treatments.

For any specific questions or concerns related to any asset requirements listed below, please reach out to your Netflix Representative.

 

 

Key Art – Vertical, Horizontal

 

Asset

Specifications

File Format

Requirements

Key Art Vertical

7200 (w) x 10088 (h)

300 ppi

RGB (8-bits/channel)

Fully Layered PSD

Vertical artwork shall not have title treatment in the lower 1/5 of the image area.

Key Art Horizontal

9000 (w) x 5063 (h)

300 ppi

RGB (8-bits/channel)

Fully Layered PSD

Horizontal artwork shall not have the title treatment in the lower 1/5 of the image area.



 

Title Treatment and Title Card

Each Title Treatment asset should adhere to the following guidelines:

  • Dark and Light versions on transparent background.
  • Provided font names and related files.

oIf custom created font, Licensor to supply alphabet reference file.

  • No extraneous text such as quotes, taglines, credits, copyrights, billing blocks.
  • No extraneous logos such as DVD, Blu-ray, award laurels, studio logos.
  • No weapons pointing at camera, extreme gore, or nudity.
  • Fully Layered PSD.

Asset

Specifications

File Format

Requirements

Title Treatment Unstacked (one-line)

5000 (w) x 1125 (h)

300 ppi RGB

(8-bits/channel)

Vector EPS, AI, or

layered PSD

Delivered in Dark and Light versions with Font Names and alphabet reference files; Artwork shall not include any borders, frames, logos, copyright lines, taglines, or quotes.

Title Treatment Stacked (two-line)

5000 (w) x 2000 (h)

300 ppi RGB

(8-bits/channel)

Vector EPS, AI, or

layered PSD

Delivered in Dark and Light versions with Font Names and alphabet reference files; Artwork shall not include any borders, frames, logos, copyright lines, taglines, or quotes.

Title Card

3050 (w) x 1715 (h)

300 ppi RGB

(8-bits/channel)

Fully Layered PSD

Title Cards shall feature a legible, prominent title treatment on a contrasting background devoid of characters or objects.

 

 

Stills or Layered Stills

 

Asset

Specifications

File Format

Requirements

Stills - Live Action

3840 (w) x 2160 (h)

300 ppi

RGB (8-bits/channel)

High-Resolution JPG or TIFFs

No text, logos, or copyright lines. No weapons pointing at camera, extreme gore, or nudity.

Layered Stills - Animated

Largest Derivative
5000 (w) x 2813 (h)

300 ppi, RGB

(8-bits/channel)

 

Fully Layered, High-Resolution PSD

No text, logos, or copyright lines. No weapons pointing at camera,

extreme gore, or nudity.

Examples found here.

 

 

Character Poses

 

Asset

Specifications

File Format

Requirements

Character Poses - Animated

Largest Derivative 5000 (h) x 5000 (w)

300 ppi, RGB

(8-bits/channel)

Hi-res layered PSD, full body, alpha channel or transparent TIFF

Artwork shall not be obstructed by text, objects or other characters. Artwork shall not include any borders or frames. Examples found here.

 

 

Unit Photography

 

Asset

Specifications

File Format

Requirements

Unit Photos

Largest Derivative 5000 (h) x 5000 (w)

300 ppi

RGB (8-bits/channel)

Original RAW files & corresponding high resolution JPGs or TIFF

Photographer credit, color transparencies, color negatives and contact sheets are to be included with delivery. Examples found here.

 

 

Gallery/Cast Photography

 

Asset

Specifications

File Format

Requirements

Gallery Photography

Largest Derivative 5000 (h) x 5000

300 ppi

RGB (8-bits/channel)

Original RAW files & corresponding high resolution JPGs or TIFF

Photographer credit, color transparencies, color negatives and contact sheets are to be included with delivery. Examples found here.



 

Backgrounds & Environmentals

 

Asset

Specifications

File Format

Requirements

Environmentals & Backgrounds

Largest Derivative 5000 (h) x 5000

300 ppi

RGB (8-bits/channel)

Layered PSD or High-Resolution JPG

Plates or background images shall be devoid of any characters. No title treatment, text, logos, or copyright lines. Examples found here.

 

 

AV Trailers & Promos

For each AV asset, Licensor/Producer must deliver:

Texted and Textless versions

  • Music Cue Sheet
  • Dialog List (or a Spotting List / EDL)
    • Preferably a dialog list that includes the name of the character(s) speaking, dialog, and the timecode (TCs) referencing where from the full content (incl. episode numbers, if applicable) the dialog was pulled from
  • AE Collect/Graphics Package for Graphic Cards
  • Full Audio Splits and DME stems
  • Audio Printmaster
    • 5.1 (6-channel), 2.0 (2-channel), 5.1 + 2.0 (8-channel)
    • Need a separate delivery of the Printmaster in the same mix of the original film or episodes:

If requested, Licensor/Producer shall localize (i.e. subtitle, dub) the promotional videos. If more promotional videos (including, without limitation, videos intended for social media) beyond the minimum are created, Licensor/Producer shall promptly deliver such videos.

 

Asset

Video Specifications

File Format

Requirements

Trailer

In highest resolution available/native to show

Preferred: SMPTE ST 2067-21

(Interoperable Master Format - Application #2E) Alternative: ProRes 422 HQ

Trailer video frame rate and codec should match the original film or episodes, provided in Textless and Texted versions, with music cleared for usage worldwide in perpetuity, and full Audio Splits and DME stems.

AV Promos

In highest resolution available/native to show

Preferred: SMPTE ST 2067-21

(Interoperable Master Format - Application #2E) Alternative: ProRes 422 HQ

Trailer video frame rate and codec should match the original film or episodes, provided in Textless and Texted versions, with music cleared for usage worldwide in perpetuity, and full Audio Splits and DME stems.

 

 

EPK Source Materials

 

Asset

Video Specifications

File Format

Requirements

EPK Source Materials

In highest resolution available/native to show

ProRes 422 Quicktime

Original, unedited EPK footage and source materials as well as edited by the Partner



 

Custom Animation or Video + Voiceover

 

Asset

Specifications

File Format

Requirements

Custom Animation

In highest resolution available/native to show

ProRes 422 Quicktime

Audio Splits or 5.1 Tracks

Custom Video

In highest resolution available/native to show

ProRes 422 Quicktime

Audio Splits or 5.1 Tracks (Note: Raw 4K Footage + Audio Splits preferred)

Custom Voiceover

N/A

WAV and/or MP3

Minimum of 2 minutes in length

 

 

Translations

 

Change Log

  • Netflix Branded Delivery Specifications OC-4-1 has been split into three new specification resources.
    • Post Production Branded Delivery Specifications v1.0
    • Marketing & Promotional Branded Delivery Specifications v1.0
    • Localization, Accessibility, & Dubbing Delivery Specifications v1.0
  • What was previously section 5, “Secondary Asset Specifications,” has been moved to Localization, Accessibility, and Dubbing Delivery Specifications v1.0.
  • What was previously section 6 “Movie Content Metadata” has been removed.
  • What was previously section 8, “Textless Version IMF Package” has been moved into section 2, “IMF specifications.”
  • The dubbing elements previously from Section 4.2 “Audio Mix Requirements,” have been moved to Localization, Accessibility, and Dubbing Delivery Specifications v 1.0
  • What was previously section 7, “Delivery Platforms” has been removed.
  • What was previously section 11, “Promotional Assets and Source Materials” has been moved to Marketing & Promotional Branded Delivery Specifications v1.0
  • What was previously section 12.1 “Language Codes” has been moved to Localization, Accessibility and Dubbing Delivery Specifications  v 1.0
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