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Ad Creative Source Specification

File

Duration

Non-Spain Markets: 15 or 30 seconds
Spain Market: 20 seconds

Track Conformance

File should contain only 1 video and 1 audio track

Duration Conformance

Video and audio track durations should match with tolerance of 500 ms 

Format

MP4, MOV

Mime Types

video/mp4 for MP4

video/quicktime for MOV

 

Video

Codec

Preferred: Apple ProRes
Accepted: H.264

Closed GoP only

Applicable to H.264 in MP4

Chroma Subsampling

Prores: 4:2:2

H.264: 4:2:0

Color primaries

BT.709

Transfer function

BT.709

Bit-depth

H.264 in MP4: 8

Prores in MOV: 8, 10, 12, 16

Frame Rate

23.976, 24, 25, 29.97, 30

Frame Rate Mode

Constant

Profile (for MOV)

Apple ProRes 422 (HQ), Apple ProRes 422, Apple ProRes 422 (LT)

Profile (for H.264)

Baseline, Main, High

Display Aspect Ratio

16:9

Resolution

●      1920x1080 HD

●      1280x720 HD

Scan Type

Progressive

Picture quality

Ad creative should have sufficient bitrate such that encoding artifacts are not visible. Ad may run on large screens, alongside premium content, so it is important to have comparable quality between the two.

Bitrate (for H.264)

Greater than (8Mbps for 720p & 12Mbps for 1080p)

Bitrate (for MOV)

Greater than (42Mbps for 720p & 80Mbps for 1080p)

No letter/pillar boxing

Ad creative should not have letter/pillar boxing

 

Audio

Codec

Preferred: PCM
Accepted: AAC-LC

Channels

2 channel stereo

Audio Bitrate

192kbps minimum (applicable for AAC-LC)

Audio Sample Bit Depth

16 or 24 bit (applicable for PCM)

Audio Sample Rate

48kHz

CALM Compliance

●      Average program loudness of -24LKFS ±2

●      Sample peaks do not exceed -2dB


*Netflix reserves the right to apply audio (such as fading) and video adjustments to provide a consistent member experience. Netflix also reserves the right to include product features such as those noting content is an ad or the number of ads in an ad break. This will not alter the intent of the ad creative. 

**Ad creative may not contain pixels or cookies or otherwise collect or attempt to collect data from Netflix or its members.   

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