Ad Creative Source Specification

File should contain only 1 video and 1 audio track

Video and audio track durations should match with tolerance of 500 ms 

MP4, MOV

video/mp4 for MP4

video/quicktime for MOV

1GB or less files are recommended for best performance.

If running programmatically, please check with your DSP representative to see your platform has a file weight limit.

Allow at least 72 hours creative pre-registration.

Note: Programmatic Deals must be live and the campaign set to "Active" in the DSP in order for the approval process to begin

If your brand operates in a restricted category, a certification must be applied before the campaign will begin spending.

Learn more about our restricted categories here: Restricted Ad Categories Policy

Restricted category creative approvals can range from one day to five days.

VAST (CM360/DCM or Innovid) or DSP serving tags only.

Innovid and CM360 can also be used for impression verification

Note: VAST is not currently supported for Direct IO.

Rotations are supported programmatically. Not supported for Netflix Direct campaigns.

Ex:

• Creative Rotation 1: 15s Creative A tag & 15s Creative B tag
• Creative Rotation 2: 30s Creative C tag & 30s Creative D tag

Integral Ad Science (IAS) and Doubleverify (DV) tracking is accepted globally for viewability and fraud measurement.

Redirect pixels are not supported. 

Note: While redirect pixels will not cause the creative to be rejected, redirects will not processed

Preferred: Apple ProRes in MOV
Accepted: H.264 in MP4

Applicable to H.264 in MP4

Prores: 4:2:2

H.264: 4:2:0

BT.709

BT.709

H.264 in MP4: 8

Prores in MOV: 8, 10, 12, 16

23.976, 24, 25, 29.97, 30

Constant

Apple ProRes 422 (HQ), Apple ProRes 422, Apple ProRes 422 (LT)

Baseline, Main, High

16:9

• 1920x1080 HD
• 1280x720 HD

1920x1080 HD only

Progressive

Ad creative should have sufficient bitrate such that encoding artifacts are not visible. Ad may run on large screens, alongside premium content, so it is important to have comparable quality between the two.

Greater than (8Mbps for 720p & 12Mbps for 1080p)

Greater than (42Mbps for 720p & 80Mbps for 1080p)

• Ad creative with letter/pillar boxing is allowed but not recommended as it may display differently on some devices. 
• Letter/pillar boxing areas should not be used for additional graphics, copy, subtitles, etc. and must be black only. Exceptions can be made for legal disclaimers and terms and conditions.  
• Letter/pillar boxing can be used for creative intent and may change in dimensions during the creative.
• Letterboxing and Pillarboxing should never exceed 37% of the viewable area.

It is recommended to place text and logos inside an inner rectangle with 38 pixels (3.5%) on each side and 67 pixels (3.5%) on the top and bottom from the edges of a 1920x1080 resolution.

Note: An ad timer will appear in the top right corner of the ad so it is best to avoid placing any logos or essential visuals in the top right corner of the ad.

* Many TV devices have a setting called “Overscan” which can cause the screen to zoom in slightly, cropping off part of the content. Because this is a device-level setting, the Netflix app has no awareness or control of the setting. Therefore, it’s suggested to keep any important UI within the safe zone described here.

Preferred: PCM
Accepted: AAC-LC

PCM only

2 channel stereo

192kbps minimum (applicable for AAC-LC)

16 or 24 bit (applicable for PCM)

48kHz

• Average program loudness of -24LKFS ±2
• Sample peaks do not exceed -2dB