Overview of the Netflix Idents

Skip to Translations

This is an overview of the Netflix idents. If you would like to request access to the assets, or have any questions, reach out to your Netflix representative.

Ident Versions
There are three versions of the Netflix ident: Product, Theatrical Head and Theatrical Tail.

Whenever used, the ident should match the aspect ratio, frame rate, resolution and audio configuration of the content it is paired to.

Product
The Netflix encoding workflow has the ability to add the ‘Product’ ident before and after the program for service. IMF packages (the primary audio/visual format used for the delivery of final content for service) are usually delivered ident-free.

Do not include Netflix idents in your IMF package delivery unless previously discussed with your Netflix representative.

The ‘Product’ ident is available in the following formats:

*For each HDR/Dolby Vision TIF source, there is a corresponding Dolby Vision metadata XML (available for either 1000-nit or 4000-nit mastering displays) that must be used in combination with the TIF image sequence.

Theatrical Head

Like the Theatrical Head Ident, the ‘Theatrical Tail’ ident is utilized after the program for screenings. It is natively (24) frames-per-second. This version is (6) seconds in duration [or (144) frames at 24 frames-per-second] which includes (1) second of black at beginning and end. The image is accompanied by silence/MOS.

The ‘Theatrical Head’ ident is available in the following formats:

Theatrical Tail
Like the Theatrical Head Ident, the ‘Theatrical Tail’ ident is utilized after the program for all theatrical screenings (both standalone/non-episodic content and episodic/series). It is natively (24) frames-per-second. This version is (6) seconds in duration [or (144) frames at 24 frames-per-second] which includes (1) second of black at beginning and end. The image is accompanied by silence/MOS.

The ‘Theatrical Tail’ ident is available in the following formats:

Aspect Ratio
The original aspect ratio for the Netflix ident is 16x9 1.78 full-frame, all other aspect ratio variations are derived from this original version. Aspect ratios greater than 1.78 are created by applying a crop/matte to letterbox the image.

Original 1.78 Full Frame

Cropped/Matted 2.00 Letterbox

If you are unable to crop/matte to match the aspect ratio of the program, and require an alternate version, contact your Netflix representative.

Implementation for Service
Do not include Netflix idents in your IMF package delivery unless previously discussed with your Netflix representative.

If you wish to simulate how your content will appear on the service, the formatting is as follows:

[Beginning of Asset]
Black/Silence, (1) second
'Product' Ident, (4) seconds
Black/Silence, (1) second
[Start of Program]
[End of Program]
Black/Silence, (1) second
‘Product’ Ident, (4) seconds
Black/Silence, (1) second
[End of Asset]

When delivering an ident-free IMF package (the most common workflow), the package must still include the second of black/silence before and after program, the formatting is as follows:

[Beginning of Asset]
Black/Silence, (1) second
[Start of Program]
[End of Program]
Black/Silence, (1) second
[End of Asset]

Implementation for Screenings
Screening assets should utilize the ‘Theatrical Head’ ident before the program and the ‘Theatrical Tail’ ident after the program. The formatting is as follows: