Welcome to the Netflix Partner Help Center. Have a question or need help with an issue? Send us a ticket and we'll help you to a resolution.

Background

This document is to provide guidance on the Netflix idents. You may access the ident assets in this folder. If you have any questions, reach out to your Netflix post contact.

 

Our current design, the Streams ident, features vertical colored ribbons over black. For simplicity’s sake in this document, we’ll assume Streams is implied and avoid repeating it further. There are 3 versions:

  1. Product

  2. Theatrical head

  3. Theatrical tail

 

The Product ident is intended for the service and is seen there on all our content. It’s available in a wide variety of frame rates and is natively Dolby Vision and SDR home color grade. With a duration of 4s, it is accompanied by a “knock-knock” nearfield mix in stereo, 5.1, and Atmos. This ident is also used for screenings, but solely for episodic content (more on that below).

 

The Theatrical idents are intended for screenings of standalone content only. They are natively 24 fps with theatrical color grade. The head is 18.7s (or 449 frames at 24 fps) and the tail is 6s (or 144 frames at 24 fps); both include 1s black padding on either end. The head has a musical score in theatrical mix stereo, 5.1, 7.1, and Atmos, while the tail is silent. 

 

All idents should match the aspect ratio, frame rate, resolution, and audio layout of the content they are paired to.

 

Implementation for Service

Our encoding workflow has the ability to add the Product ident to head and tail of program. IMFs are usually delivered ident-free, unless you’ve discussed otherwise with your Netflix post contact. 

 

If you wish to simulate in editorial how your content will appear on the service, feel free to download the Product ident assets in this folder or reach out to your Netflix post contact for help. Make sure to use files that match the frame rate of your content. Use the following formatting as a guide:

[Start of timeline] Black (1s) → Product ident (4s) → Black (1s) → Start of program...

...End of program → End credits → Production company cards → Black (1s) → Product ident (4s) → Black (1s) [End of timeline]

 

Outside of the above service simulation, the IMF should be structured as follows (as required by the Netflix Originals Delivery Specifications):

[Start of timeline] Black (1s) → Start of program...

...End of program → End credits → Production company cards → Black (1s) [End of timeline]

 

For guidance on incorporating the Netflix credit (for instance, “Netflix Presents” for narrative features), please visit the Netflix Original Credit Guidelines document.

 

Implementation for Screenings

When Netflix content is shown outside the service at screenings, the content type determines which ident version should be included in the screening asset. DCP is the highest quality format, but depending on venue size, playback specs, and timeframe, we also create optical discs and media files.

 

Episodic Screening Assets

Note that since DCPs are not required deliverables for episodic content, the Netflix screenings team will work closely with you to create a screening asset if the need arises.

 

Content with series, parts, and chapters are episodic. In rare cases, standalone “TV specials” or “TV movies” like American Son and El Camino fall into this category.  If episodic content needs to be made into a screening asset, the Product ident should be attached at head and tail of program. When multiple episodes are to be tied together into a singular asset, the Product ident should only appear twice--once at the head, and once at the tail. An episodic screening asset should be formatted as follows:

[Start of timeline] Black (1s) → Product ident (4s) → Black (1s) → Start of program...

...End of program → End credits → Production company cards → Black (1s) → Product ident (4s) → Black (1s) [End of timeline]

 

Standalone Screening Assets

Narrative and documentary features and shorts and comedy stand-up specials are standalone. If standalone content needs to be made into a screening asset, the Theatrical idents should be attached at head and tail of program. As a reminder, the Theatrical idents already include 1s black padding on either side. A standalone screening asset should be formatted as follows:

[Start of timeline] Theatrical head ident (18.7s) → Start of program...

...End of program → End credits → Production company cards → Theatrical tail ident (6s) [End of timeline]

 

If you wish to simulate in editorial how your content will appear for a screening or as a DCP, feel free to download the Theatrical ident assets in this folder or reach out to your Netflix post contact for help. (Formatting is the same guideline for standalone screening asset seen above.) Editorial files with countdown leaders and ‘x’ markers before FFOP and after LFOP in different specs of DNxHD and ProRes 422 HQ are available. You’ll also find DCDMs, printmasters, and unencrypted DCPs that can be used as reels; the picture elements feature our most common aspect ratios in DCI Flat and Scope. 

 

Was this article helpful?
0 out of 0 found this helpful
Powered by Zendesk